Harikrishnan Ramadass
Product at Marketing Cloud
Get in TouchWork Experience
Salesforce
Senior Product Manager - MC Next
Jul 2026 — Present- Analyze adoption, usage and health metrics to guide iteration and measure feature impact.
- Partner with Sales, Marketing and CSM to align GTM positioning and enablement with new capabilities.
- Represent voice of the customer, synthesizing feedback from support and direct management.
- Manage cross-functional stakeholders, balancing priorities and communicating trade-offs clearly.
- Prototype with AI tools to enhance marketing workflows and experiment agentic workflows.
Salesforce
Senior Technical Architect / Product SME - Marketing Cloud on Core
Apr 2022 — Jun 2026- Partner with Product & Engineering for low-latency, high-throughput data ingestion, API orchestration, and real-time activation pipelines powering enterprise-scale personalization and conversational experiences.
- Designed cross-cloud data architecture integrating Marketing Cloud, Data Cloud, and external CDPs, improving data unification and activation latency by 35% for Signature enterprise clients.
- Work with Product to closely influence product roadmap for Marketing Cloud on Core capabilities around email, SMS, whatsapp, push notifications, automation events and real-time personalization.
- Directing cross-functional teams to integrate complex systems, achieving a 20% improvement in operational efficiency and a 15% increase in customer ROI.
- Evangelized Salesforce's Data + AI + Messaging platform vision across executive forums and conferences (Connections, World Tour), shaping industry adoption and enabling $10M+ in renewals/upsells.
- Experience prototyping and validating product experience cycles using AI tools such as Cursor.
CVS Health (Aetna), NY
Senior Marketing Cloud Architect - Behavior Change
May 2019 — Apr 2022- Owned end-to-end lifecycle for an AI-powered real-time personalization platform driving content decisions across Email, SMS, and IVR, reducing campaign latency from 24 hours to 30 minutes and delivering $2M–$5M annual savings.
- Partnered with engineering and data science to design event-driven decisioning pipelines, integrating claims, pharmacy, and engagement telemetry into a unified predictive ML-ready feature layer.
- Partnered with data science teams to build decisioning models and identity resolution pipelines, ensuring personalized content delivery across 30M+ members.
- Mentored product and engineering squads to shift from campaign-execution mindset to platform-led product development, improving delivery velocity by 40%.
WW (formerly WeightWatchers Inc), NY
Salesforce Marketing Cloud - Product SME
Aug 2016 — May 2019- Led the technical product strategy for WellnessWins, a new tiered loyalty program. Integrated CrowdTwist with Salesforce Marketing Cloud to drive member retention across the US & Canada.
- Collaborated on the roadmap for omni-channel messaging capabilities (SMS, push, and email), collaborating with engineering, UX, and marketing to prioritize features that improved onboarding, retention, and customer lifetime value.
- Implemented Movable Ink and OneSpot to automate content personalization, reducing manual creative workload and boosting app ratings from 1.0 to 4.1.
- Prevented the migration from Salesforce Marketing Cloud to Braze by counseling stakeholders on risks of platform migration, identifying architectural optimizations to meet the evolving needs of 25M+ members across North America and Europe.
TATA Consultancy Services, India / NY-USA
MarTech Consultant / Salesforce Analyst
Jan 2009 — Aug 2016- Designed cross-channel customer and order-engagement journeys across email, SMS, and push as part of the Salesforce Centre of Excellence (CoE).
- Managed enterprise-scale Salesforce Sales Cloud + Marketing Cloud implementations for 4,000+ users.
- Authored migration and implementation proposals ($2M+) driving full-scale adoption of Salesforce Marketing Cloud.
Featured Projects
About Me
Hi, I’m Hari — Product manager with 15+ years of experience driving AI-native SaaS solutions across enterprise CRM and customer engagement. Strong background in cross-functional leadership, UX collaboration, and go-to-market enablement. Experienced in building AI-powered personalization and content delivery frameworks that scale across enterprise environments. I’ve led high-stakes technical engagements for global enterprise brands and have evangelized Salesforce’s platform vision across executive forums and major conferences like Connections and World Tour — enabling $10M+ in renewals and upsells.
